Bryan Johnson Selling Blueprint – Bryan Johnson is a 47-year-old American entrepreneur, venture capitalist, and author, widely known for his extreme dedication to an anti-aging regimen he calls “Project Blueprint.” He made a significant amount of his wealth from founding Braintree, a mobile and web payment systems company, which was acquired by PayPal for $800 million in 2013.
His company, also named Blueprint, is a wellness startup that sells anti-aging and longevity-focused products. These include supplements like a “longevity mix” drink and a mushroom-based coffee alternative called “Super Shrooms.” The company also offers biomarker testing and various health interventions based on scientific research and data. Blueprint initially started when Johnson’s friends inquired about the supplements he was using for his personal Project Blueprint regimen, and it evolved into a commercial venture.
Bryan Johnson is planning to sell or shut down his anti-aging company, Blueprint, primarily because he feels it has become a “pain-in-the-a** company” and is interfering with his broader philosophical mission.
Here’s a breakdown of his reasons:
Bryan Johnson Selling Blueprint – Reasons
- Conflict with his philosophy: Johnson states that people see the business aspect of Blueprint and this gives him “less credibility on the philosophy side.” He is increasingly focused on his newly founded “religion” called “Don’t Die,” which is about the pursuit of radical life extension and redefines humanity’s existential priorities. He feels the commercial venture of Blueprint undermines the authenticity of his philosophical pursuits.
- “Pain-in-the-a** company”: He openly describes the company as a burden, saying he doesn’t need the money from it. While Blueprint started as a way to “do people a solid” by offering access to supplements and products he was using for his own Project Blueprint, it has grown into something he no longer wants to manage.
- Shifting priorities: Johnson’s focus has shifted towards advocating for his “Don’t Die” movement, which he believes is a more enduring and impactful endeavor than running a commercial enterprise. He has even stated that “Companies come and go. Religions have endured for millennia.”
- Financial scrutiny (though he denies crisis): While The New York Times reported earlier this year that Blueprint was missing its monthly break-even point by at least $1 million, Johnson has publicly denied that the company is in a financial crisis. He claims they are “break-even” and have had both profitable and loss months. Regardless of the financial state, the reports may have added to his desire to divest.
In essence, Bryan Johnson is prioritizing his philosophical and personal mission over the commercial aspects of his anti-aging company, viewing the business as a distraction and a hindrance to his credibility in the longevity space. Sources
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