Virat Kohli Investments – Being one of the world’s most successful and recognizable athletes, Virat has built a formidable business empire beyond his illustrious cricketing career. His investments and ventures span a diverse range of sectors, reflecting his personal interests in fitness, fashion, food, and technology. He’s not just an endorser; he’s a strategic investor and even an owner in several companies.
Here’s a breakdown of some of Virat Kohli’s key investments and business ventures:
Table of Contents
1. His Own Brands & Ventures:
- One8: This is perhaps Kohli’s most recognized personal brand. Launched in partnership with Puma (initially), One8 started as a premium athleisure wear brand. It has since diversified significantly into:
- One8 Commune: A successful chain of restobars and casual dining restaurants in major cities across India (e.g., Delhi, Mumbai, Bengaluru, Pune, Kolkata). These establishments often reflect his fitness-oriented lifestyle.
- WROGN: Co-owned by Kohli since 2013 with Universal Sportsbiz Pvt. Ltd. (USPL), Wrogn is a youth fashion and lifestyle brand known for its edgy and bold designs. It’s become a popular choice for urban, fashion-conscious young men.
- Nueva: A fine-dining restaurant in New Delhi specializing in South American cuisine, co-owned by Kohli. It is situated in RK Puram.
- FC Goa: Kohli holds a 12% stake in this popular Indian Super League (ISL) football club. His involvement signifies his commitment to promoting football at the grassroots level in India.
2. Key Startup Investments (across various sectors):
- Agilitas Sports (Recent & Significant): In a major move in April 2025, following the conclusion of his long-standing deal with Puma, Kohli made a substantial investment in Agilitas, a Bengaluru-based sportswear and athleisure startup. Headed by former Puma India executives, Kohli’s role here is more than just an investor; he is reportedly a co-creator and an active stakeholder in the company’s growth and business decisions. Initial reports suggest an investment of ₹40 crore.
- Go Digit General Insurance: Virat Kohli and his wife, Anushka Sharma, jointly invested approximately ₹2.5 crore in this Indian fintech startup in early 2020. The company went public in May 2024, and their initial investment reportedly saw a significant return (e.g., a 3.5x return on Kohli’s shares as of May 2025).
- Rage Coffee: In March 2022, Kohli invested an undisclosed amount in this New Delhi-based coffee brand and also became its brand ambassador, aiming to enhance its market presence.
- Blue Tribe Foods: Virat Kohli and Anushka Sharma are also investors in this plant-based meat startup, aligning with their focus on sustainability and healthy living.
- Chisel Fitness: Kohli partnered with this Bengaluru-based fitness startup in 2015, investing around ₹90 crore and holding a 30% stake. The aim was to launch a chain of gyms and fitness centers across India.
- Mobile Premier League (MPL) / Galactus Funware Technology Pvt. Ltd.: In early 2019, Kohli invested in Galactus Funware Technology Pvt. Ltd., the parent company of the online gaming platform MPL.
- Hyperice: Kohli has invested in this U.S.-based wellness and recovery technology startup, marking its expansion into the Indian market.
- Universal Sportsbiz Pvt. Ltd. (USPL): Beyond his co-ownership of Wrogn, Kohli invested nearly ₹19.3 crore in USPL in 2020, joining cricket legend Sachin Tendulkar as an investor.
- O’cean Beverages: Kohli has invested in this specialty beverage company.
- Sport Convo: A UK-based social media platform for sports fans, where Kohli holds equity alongside global football star Gareth Bale.
3. Endorsements & Strategic Partnerships (where he has also taken stakes):
While he endorses many brands (like MRF Tyres, Audi India, Myntra, Hero MotoCorp, etc.), some of these relationships have evolved into deeper collaborations or equity stakes, blurring the lines between ambassador and investor. His previous long-standing deal with Puma, for instance, led to the creation of the One8 brand.
Investment Philosophy:
Virat Kohli’s investment philosophy appears to be strategic and aligned with his personal brand and interests. He tends to invest in sectors he knows well – sports, fitness, lifestyle, and consumer brands. He often seeks equity stakes rather than just endorsement fees, signaling a long-term vision and a desire to build enduring value beyond his cricketing career. His diverse portfolio aims for diversification and sustained financial growth.
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